Fika 101: Origin Story

In the world of startups and entrepreneurship, building the right product is only half the journey. The other half is about having the right technology partner to bring that vision to life. And this is where Fika comes in – a Fractional CTO service designed exclusively for non-tech founders. But why the name Fika, and how does it resonate with our mission? Let’s dive in.

What Does Fika Mean?

Fika is a Swedish concept that refers to a moment of pause and reflection—a social coffee break shared with friends or colleagues over a hot drink and something sweet. In Swedish culture, it’s more than just having coffee; it’s about connection, collaboration, and taking time to slow down in order to move forward with renewed focus. This idea of taking a step back, connecting, and collaborating is what inspired the name Fika for our Fractional CTO service.

Why Fika is Relevant to Non-Tech Founders

Non-tech founders often have brilliant ideas and a strong vision for their business, but they can feel overwhelmed when it comes to the technical side of things. This gap between vision and execution is where Fika shines. Here’s how the name reflects the service:

1. Taking Time to Understand Your Vision

Just as fika is about pausing for a meaningful break, we believe in taking the time to truly understand your vision. As a non-tech founder, you might not speak the same language as a developer or CTO. Fika bridges that gap, giving you the time and space to articulate your goals without the pressure of needing to “get it right” immediately.

2. A Collaborative Experience

Fika is a social experience, and in the same way, we believe in collaborating closely with you. Instead of overwhelming you with jargon or complex technologies, we sit down with you (virtually or in person) to work through the technology side of your business together. Think of us as your technology partner over a cup of coffee, guiding you through decisions one conversation at a time.

3. Fractional CTO, Full-Time Support

Much like the short yet meaningful nature of a fika break, our Fractional CTO model allows you to get high-level technology expertise without the commitment of hiring a full-time CTO. We provide just the right amount of technical guidance for your needs. Whether you’re launching a new product, scaling an existing one, or simply need advice on technology strategy, we’re here to support you.

4. Balancing Vision and Technology

Fika symbolizes balance, and we believe the success of any startup lies in the balance between vision and technology. As non-tech founders, your strength lies in the vision you bring to the table. Fika represents the other half: bridging that vision with the right technology. Together, we can transform your idea into a reality, bringing both halves together to create a whole.

Conclusion: It Takes Two to Make One

At Fika, we believe in the power of collaboration between the visionary and the technologist. Our service is designed to take your half—the dream—and match it with the technical half to create something greater. The concept of fika, with its roots in connection, collaboration, and balance, embodies this relationship perfectly.
So the next time you feel overwhelmed by the technical side of your business,
Remember to take a break—have a fika with us. Together, we’ll bring your vision to life