Fika's Mission and Commitment

At Fika, our mission is simple yet powerful: to be the technology cofounder for any non-tech entrepreneur who dreams of launching a software product—without the need for long-term equity commitments or financial burdens. As a team founded by experienced CTOs, we’ve witnessed firsthand how often non-tech cofounders in the startup world face the daunting task of finding tech leadership early on. Many turn to CTOs of tech-founded companies for advice, or worse, rush into giving up equity to bring in a technical cofounder before testing the synergy of the partnership.

This can be a risky move because in the early stages of any startup, things change rapidly. Prioritizing leadership over craftsmanship in these initial phases can often derail a project before it even begins. What founders really need at this stage is the craftsmanship—dedicated technical expertise that helps bring their vision to life in a way that is flexible and doesn’t lock them into long-term commitments.

That’s where Fika comes in. We recognize that the non-tech founder is a key player in the startup ecosystem, full of innovation and ambition but often lacking the technical foundation to bring ideas to life. And the market simply hasn’t offered a solution tailored specifically to this cohort—until now.

Our commitment at Fika is to empower non-tech founders by providing the technical guidance they need to make informed decisions about their software products. We take pride in transforming abstract ideas into real, tangible “mockups” that founders can interact with and share with potential users to gather early feedback—all before investing in a single software engineer.

Our ultimate goal is to ensure that the dreams of non-tech founders are realized in the most efficient, cost-effective way possible. With Fika, founders can build their product ideas step by step, with confidence, and without the stress of premature equity sharing or long-term financial commitments.

At Fika, we believe in helping non-tech founders see their vision take shape—not just in theory, but in reality. We’re here to guide, empower, and make their journey as seamless as possible.